7 New Corporate Brands Redesign and Refreshed

April 23, 2018

7 New Corporate Brands Redesign and Refreshed

Companies are regularly adjusting, redesigning and updating their logos to keep their image fresh, some more often than others. While there are many reasons why they need to make those logo design changes, Its never an easy decision, even the smallest logo update usually comes with a high price tag, there is no way around it. A brand that's looking dated and tired can have a negative effect on the bottom line.

Consider all the printed materials that need to be printed again, all the signage that needs to be redone; if its an airline logo, imagine the fleet of airplanes that need to be repainted, all the clothing need to be redone for even just a color change. The cost will easily run into tens of millions of dollars.


The advantages of updating your brand?

- Fresh new look

Colors, shapes, typefaces, line qualities all get old and dated looking. Consumers are much more aware of the latest trends and designs. Naturally, companies do see this and make sure to keep their designs sharp and up to date.

- Fix Functionality Issues

One of the important the reasons to update a brand or a logo is functionality; this could be messaging or technical functionality. A good example of this would be Chobani logo attached below. If you observe their old logo, you notice the logo does not quite relate to Food industry. They have solved this problem but redesigning the type to a softer more friendly font.


The disadvantages of updating logo

- Cost of Changes

This is the most obvious pitfall of updating a new brand identity or a logo design, but that's ever the deciding factor. The inevitable can only be delayed for so long.

- Reintroduction of the new brand

Depending on how extensive the changes are, the challenge would be to introduce the new identity as quickly as possible and make sure the brand recognition continues to grow in a positive trend. This is easier said than done, a lot of time there is a backlash from fans of the brand, case in point the new Formula 1 logo release in 2017.


Here are Seven different Companies with logo changes to different degrees



American Express new Logo

American express logo type and color changes 

On initial impression, it looks like only the blue gradient is removed, and the new blue color is introduced, but on a closer look, few interesting changes to the type can also be seen. We think the new American Express logo looks crisper and type changes are in the right direction.

HSBC New logo design

HSBC Logo Redesign

3 major changes are applied to the HSBC logo, color, Layout and Typeface. We like the new red color and layout but would have liked to see a typeface with a little more character.

Lufthansa New Logo Color and adjustment

New lufthansa logo color

The most obvious change is the tone of blue color, the have made some adjustments to the logo but we doubt most people will notice the changes. 


Santander New logo design

Santander New Logo

We love the new color and the new font used on the Santander logo. The logo to name proportion looks perfect, the overall look and feel of the logo look much tighter.

Realtor New Logo design

Realtors New 3D logo


Century 21 New logo design

Century 21 New Logo

This was one logo that was overdue for a redesign; the old logo looked dated, the design styling, the font, the composition and just about everything on the logo was screaming for change. We applaud dropping the house design from the new logo; it looked like a home with old architecture. We liked new logo its worthy of 21 st century, although we are not sure of the colors.

Chobani New logotype

 Looking for professional Logo Redesign? contact pixellogo.com







Leave a comment

Comments will be approved before showing up.

Also in Pixellogo Blog

Benefits of Gif Animated logos
Benefits of Gif Animated logos

May 13, 2018

At its core, an effective logo is a mark used as a placeholder for your target audience’s mind. The purpose of a logo is to give your customers an image that they can easily remember and identify you by. We want our customers to see our logo and think of our company and we want it to compel our target audience to want to know more, right?

Read More

10 Cool crisp logo design challenge
10 Cool crisp logo design challenge

May 06, 2018

Logo Trends are always changing and keeping up with them and setting new trends is a challenge sometimes. Designers tend to like a style of a design, and like recreating it because they enjoy it, sometimes that's not healthy. Designers need to not only create new designs, but they need to constantly adapt to new lines, new colors and new styles to keep their logos crisp

Read More

Could a Dry Herb Vaporizer Help You be More Creative?
Could a Dry Herb Vaporizer Help You be More Creative?

April 26, 2018

It’s important to know that marijuana doesn’t possess any magical properties that will breathe new life into any and all creative work you’ve got to do, and maybe it won’t have the same effect as it used to. Still, there is a reason that pot is so heavily linked to various forms of artistry, and Lord knows it has certainly contributed to many timeless classics in the world of music, painting, and filmmaking.

Read More