Designed in 1928 by Paul Renner, Futura is a typeface that has become one of the most used in everyday things. Its creation became a revolution in the type wold, since its geometric and sans serif nature initiated a whole different family of fonts from then on. The delicate geometric style that this typography is based on makes tribute to the Bauhaus style, starting with the three basic and most simple shapes: square, triangle and circle.
In this video by Thibault de Fournas and Christopher Wilson we can see a short review of the history of Futura and its different applications that we can find in our lifes. From high end brands like Louis Vuitton, to Volkswagen and Ikea, Futura has made its way into the visual language that we all know and recognize. Check out this video, a brilliant tribute to the Futura family.