Beautiful Branding: La Vittoria

Design & Style

Last year's La Vittoria charity event was a beautiful display of graphic design. Lg2 Boutique was the agency in charge of creating the visual identity, coming up with a vibrant and eye-catching look. The event revolved around NY and Paris, both styles being represented in the party's details.

Both cities are being represented in their own style throughout the visual identity: Paris is light, curvy and dusty pink matched with art-noveau evoking typefaces and New York is presented in a bold manner, thick black type that contrasts the bright-yellow. The combination of both styles really channel the cities' spirits, one very romantic and the other striking looking. An interesting mix of tendencies that works perfectly for the event's look.


Via



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