Sarah Hyndman is a graphic designer residing in London that almost a year from now started a very original project. What started as an amusing idea transformed itself into a daily ritual in which Hyndman recognizes the Olympics logo in the most random elements. With the imminent start of the games at the end of this month the daily reports have their days counted, but you can always rejoice at her quirky way of seeing things at the website she set up for all the different "logos". Olympic Logo a Day is an interesting reflection of how we unconsciously have incorporated these icons into what we recognize as a "visual repertoire" and thus making it able to see them in other applications or interpretations.
