Tips and News on Logo Design and Tutorials
How companies reputation makes the logo and not the other way around
The Theranos logo is an excellent example of how a promising, dynamic company, once the greatest thing since sliced bread, can spiral down and become a representation of ultimate fraud and failure for anyone who had ever given the Theranos logo half a glance.
Formula One Faces Legal Battle Over Logo Copyrights
The popular and world famous Autosport Formula One has found itself in a copyright legal battle with 3M. The conflict comes over the use of the Formula One motorsports logo that represents their sanctioned racing league. In January of 2017, 3M decided to file a trademark application against the Formula One logo, due to its graphical similarities. The new logo went live in November of 2017, just months after 3M successfully received a trademark for their logo. There are a couple of different possible outcomes in this copyright case, the most likely being that Formula One will have to pay...
5 Reasons Why 3D Logos Work Well and Leave a Lasting Impression
When an image is rendered in three dimensions, it instantly creates a sharp, stark contrast between the background and the foreground. By rendering a unique and thoughtfully designed logo in 3D, you can create a lasting visual impact upon potential clients and customers. This is especially true for computer hardware and software companies,
Color Orgy Sins, Less Color More Power
There was a time, for a long time when Nike swoosh logo was all the hype, everyone wanted a little of that magic swoosh part of their brand. Most small business owners thought Nike's brand success came from the swoosh and they wanted that success for their company.
Importance of Unique Logo Design
A logo is one of the most effective branding tools out there. In order to convey a message in a unique and precise way, you need an individual identity that separates you and your persona from other similar businesses. A professional logo design can appear on everything from your business, including the website, brochures, merchandise, and other collateral. Having the logo everywhere means that people will start to affiliate the logo with your brand, thus initiating growth in brand recognition and loyalty.