Tips and News on Logo Design and Tutorials

  Logos are everywhere. Logos are identifying marks that help us to navigate through society. Logos are what distinguish one company from the next and they are vital forms of advertising and marketing for every business. A logo can be a symbol alone, words alone or a combination of the two. In this article, we are going to highlight the Top 10 Wordmark Logos of All-Time. A wordmark logo is a logo that only uses an original font to spell out a company's name. Wordmark logos are particularly hard to create as there is no imagery used in these logo designs. Wordmark logos depend entirely...

Posted by sarah on February 27, 2015 - 11:09 in Logo & Brand review There are many logos that use hidden symbols in their designs today. These types of logos are very clever and deserve much appreciation especially from within the logo design community. Perhaps the most famous logo that uses a hidden message is the FedEx logo. Here are 10 lesser-known creative logos with hidden messages: The Sony VAIO logo is very clever. The ‘VA’ has been artistically drawn out in a way that makes it look like an analogue signal while the ‘IO’ are meant to represent the numbers 1 and 0 of a...

Choosing the right typeface for a logo is imperative. The typeface that you decide to use in a logo design can really make or break the whole design. A good logo is simple, memorable and eye-catching. Follow these 4 tips that will help you to better decide on which font to use in your next logo design project. 1. Don't go with your gut You can't choose a font for a logo based solely on the fact that you like it. Choosing the right typeface for a logo design needs to be properly considered. It is not simply liking a font and then, convincing your client to like it...

Admit it, being a freelancer is a lot of hard work. You have to be determined and put in much time in order to be a success. Whether you are an individual logo designer or a small business, freelance work can be very demanding and time-consuming. For me, the hardest part about being a freelancer is that I often find myself wasting a lot of time on necessary yet bothersome tasks. Isn’t there something out there that can make my online invoicing, online accounting, proposals and overall project management better? Here are 12 tools to help you be a better...

Repeat after me… “McDonalds, Nike, Adidas, Coca-Cola”. Can you see their logos in your mind as you say these company names out loud? I certainly can. All of these extremely successful businesses have strong identity and this is what you should be aiming for with your business and your logo. Having a great identity is critical for your business and to overlook this simple fact, is a HUGE mistake for any small businesses. A successful identity is defined as a visual representation of your business that is simple, unique, memorable, timeless and versatile. If your logo isn’t this already, it...