Tips on Logo Design and Tutorials

Admit it, being a freelancer is a lot of hard work. You have to be determined and put in much time in order to be a success. Whether you are an individual logo designer or a small business, freelance work can be very demanding and time-consuming. For me, the hardest part about being a freelancer is that I often find myself wasting a lot of time on necessary yet bothersome tasks. Isn’t there something out there that can make my invoicing, accounting, proposals and overall project management better? Here are 7 tools to help you be a better freelancer. These free tools will...

Repeat after me…  “McDonalds, Nike, Adidas, Coca-Cola”. Can you see their logos in your mind as you say these company names out loud? I certainly can. All of these extremely successful businesses have strong identity  and this is what you should be aiming for with your business and your logo. Having a great identity is critical for your business and to overlook this simple fact, is a HUGE mistake for any small businesses. A successful identity is defined as a visual representation of your business that is simple, unique, memorable, timeless and versatile. If your logo isn’t this already, it is...

Icons have become prolific in our society. They have become excellent tools in our fast-paced world for the quick communication of ideas. These little graphical representations allow us, the users, to instantly recognize a file, a program or an app. They are used on our mobile phones to represent apps and they are used all over the web to simplify websites making them more attractive and easier to navigate. In this tutorial, you’ll learn how to design a basic icon. This basic tutorial will teach you how to use the rounded rectangle tool, how to add a simple gradient and...

Have you seen this logo before? Or, how about this Shepard Fairey inspired poster of Obama?  Of course you have.  These two images have become synonymous with the name Obama and they will be forever etched into our minds. While the Obama 2008 presidential campaign was significant on so many levels, it was also notable for the profound impact that it had over the way that we see logos in presidential campaigns and the depth of their influence over voters. It is now abundantly clear that logos are a vital tool that can be used very effectively in presidential election...

Need a new logo but you don’t know where to start? Often, the difficult task of designing a logo can be made a lot easier by starting with some inspiration. Looking at what other people are doing and what they have created can open up your mind and motivate you to try something different. This quintessential guide will link you to some of the leading websites for logo design inspiration that will motivate you as you attempt to navigate through the complex world of logo design. So, what are you waiting for? Here are the top 6 websites for logo...